Details will be forthcoming about this combined evolution in cinema “Sight & Sound.” The innovation present in Cinema Screen will be matched with an innovative audio solution powered by Harman Professional Solutions’ Cinema Group (a recently completed acquisition) and Samsung’s Audio Lab. Complementary ultra-contrast and low tone grayscale settings enable the screen to showcase both brightest colors and the deepest blacks at a nearly infinity:1 contrast ratio.

This futuristic exhibition also offers a highly accurate and superior color presentation that will capture the viewer’s eye. The Cinema Screen’s direct-lit LED technology truly delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at a peak brightness level nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference. “Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene.” “As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,” said Sang Kim, Vice President of Samsung Electronics America. As a result, the new Samsung screen’s performance surpasses traditional projection-based technologies’ visual capabilities for a realistic presentation and is guaranteed to impress even the most entertainment-savvy guests. In addition to delivering LED picture quality at 4K (4,096 x 2,160) resolution, the screen also exceeds the highly-esteemed DCI specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema. The 34 foot Samsung Cinema Screen easily accommodates modern theater dimensions. The premiere will coincide with the neighboring CinemaCon 2017 conference, the largest and most important gathering for the worldwide motion picture theater industry with attendees from more than 80 countries. Samsung will formally debut the cinema LED screen at a series of preview demonstrations during March 27-30, 2017 at the Cinemark Century Orleans 18 and XD Theatre, located inside The Orleans Hotel & Casino. As the world’s first High Dynamic Range LED theater display, the cinema screen delivers unprecedented picture quality and brings movies and other on-screen contents to life with higher vibrancy and accuracy.

Samsung Electronics will unveil its latest visual display blockbuster, the new Samsung Cinema Screen.

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